- B. Johnson
- Via Amazon.com
"One of the things that makes this book so worth the read is its SUPPORT IN DATA. The authors do a good job summarizing an enormously rich database down into actual, consise recommendations. So many other books I've read on this topic tend to draw from small, retrospective samples, personal anecdotes, or unique case studies. Such books might make for interesting story telling. More rare is the book that tells the story supported by a whopping 10 million interviews/observations and then ties these observations to company performance outcomes. Read other books if you just like catchy, one-off stories. Read this one if you're looking for well told stories drawn from principles that are statistically proven to actually work."