Book Review
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Reviewer information:
- Dan E Ross
- Via Amazon.com
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Review:
"I bought the book two days ago and I read it really quickly (2-3 hours). Like other books on improving sales you need to APPLY these techniques and principles in order to get maximum value out of the book. If anything, you will at least learn to recognize good sales people from bad ones. This book is, for some, common sense. For others, this book is a quick refresher course of the basic principals of selling and finally, it might be a completely new experience for many and it may have you thinking about the art of selling. The reality is that the value of this book, to you, probably depends on how much training and common sense you already have.
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In general, I really enjoyed the book and thought there were many interesting sales concepts, which I am looking forward to employing to see how effective they are in real life. Fox continually emphasized the concept of dollarization throughout the book and gave examples of different sales techniques throughout the book "

