Purple Cow

By Seth Godin

Book Review

• Reviewer information:

  • zigteam
  • Via Amazon.com

• Review:

  "Seth has done it again. In the Purple Cow, he challenges you to expand your creativity thinking, to get you to look at the same-old-same-old from a new perspective. This book is filled with case studies and examples of what does and does not work in the world of the Purple Cow, and how to stand out and get noticed, without following the traditional methods of marketing and PR.

  I dare you to get even half-way through this book without having your head fairly bursting with ideas on how to improve upon and existing product or service - or creating a whole new one. The information contained in this book is a must have for anyone interested in changing the direction of their business. Don't just be very good - Be Remarkable. Be a Purple Cow."