The Longer Long Tail

By Chris Anderson

Book Review

• Reviewer information:

  • D. Stewart
  • Auckland, NZ
  • Via Amazon.com

• Review:

  "Chris Anderson's groundbreaking examination of the new economics that comes with the internet age (the big revenue doesn't come from the handful of blockbusters so much as from the catalogue of little titles) ironically put The Long Tail near the head of the sales curve, up at the blockbuster end. Deservedly so. Anderson presents a compelling argument, and he illustrates it through imaginative examples and through tight, colourful language. He's a clear, persuasive writer.

  In this updated edition, Anderson adds a new chapter on marketing, and in my view this plugs one of the gaps that emerged with the original work.

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  Marketing executives and agency strategists have for two years now been dropping the "long tail" phrase into their dialogue, but the new chapter will help them put the thinking into practice. A great book just got more timely, more useful."