Web Design for ROI

By Lance Loveday and Sarah Niehaus

Book Review

• Reviewer information:

  • Bess Ho
  • Silicon Valley, CA
  • Via Amazon.com

• Review:

  "This book is a very handy practical guideline for anyone involved in making any major or minor web design decisions. It demonstrated the importance of prioritizing your web design to RIO rather than the obvious reasons. It addressed the Art of Web Design in a scientific manner with clear objective of each key web site page: Home page, Category page, Detail page, Form page and Check out process. It demonstrated how small changes in web design convert leads into more sales with very clear objectives, strategies and tactics."