Case
Studies
CLEARLINK began working with AT&T in April of 2010 when AT&T selected CLEARLINK as one of only two direct, enterprise-wide performance-based marketing agencies to partner with on new customer acquisition campaigns.
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AT&T Customer Acquisition Campaign
CLEARLINK immediately developed a national online marketing campaign to market AT&T's suite of home communications services, including:
- AT&T High-Speed Internet
- AT&T Home Phone
- AT&T U-verse® (Fiber Optic TV, Internet and Phone)
Utilizing a locally-targeted media mix containing Search Engine Optimization (SEO), Pay Per Click Advertising (PPC), Strategic Marketing Partnerships, and Targeted Niche Offline Directories, CLEARLINK successfully met and exceeded initial growth goals.
Over 12 months, CLEARLINK achieved outstanding customer acquisition growth:
- 600% increase in organic web traffic
- 1,600% growth in new customer acquisitions
"CLEARLINK has such a unique culture and one of the best sales center environments I have seen being in the industry for 17 years. Their IT team has been extremely responsive to our integration efforts and is a partner that is usually first to implement a new functionality. The sales agents are professional and eager to sell AT&T products, which is crucial in our efforts to see month-over-month sales growth." - AT&T
In 2007 CLEARLINK partnered with Qwest, its first regional TELCO partner, to perform customer acquisition marketing and sales conversions. Like other brands CLEARLINK works with, Qwest was looking for a customer acquisition partner that had clear marketing channel strengths and could help them attract customers they were not otherwise drawing.
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QWEST® Customer Acquisition Campaign
CLEARLINK focused efforts on the following Qwest products:
- Qwest High-Speed Internet
- Qwest Local & Long Distance Phone
- Qwest & DIRECTV product bundles
Utilizing their internal proprietary search index and ranking algorithm, CLEARLINK was able to identify untapped opportunities for Qwest customer acquisition in the online media landscape. This process assists CLEARINK in identifying incremental sales sources based on a dataset that analyzes competitive saturation, current brand exposure and scalability. In addition to online media placements and search engine optimization, CLEARLINK included strategic marketing partnerships, local print placements, and warm transfer programs in the initial marketing mix.
Working closely with the team at Qwest, CLEARLINK met initial sales goals and achieved first year sales growth of over 3,000% while maintaining expected compliance and call quality standards.
Over four years, CLEARLINK has seen 1,700% growth in Qwest new customer acquisitions.
"CLEARLINK has been a pleasure to work with from day one. Qwest sales have grown month over month due to innovation in marketing and first-class sales abilities."- QWEST