Salt Lake City

B2B Content Strategist

Job Posting Title:

B2B Content Strategist

Job Description:

Who We’re Looking For
B2B Content Strategist – Performance Marketing, Salt Lake City
 

Content is King.
 
That might sound like a cliché, but in the competitive world of digital marketing, it’s also true. And no content marketing effort can succeed without a solid strategy. 
 
Particularly when it comes to helping businesses (think restaurants, retail chains, and startups) attract and retain new customers.
 
As a Content Strategist at Clearlink, you’ll use your passion, experience, and tactical knowledge to connect our brand partners with small-business owners and top-level CEOs. You’ll collaborate with designers, copywriters, SEO experts, and PPC specialists to elevate the user experience across digital channels—including websites, emails, blogs, and social networks. You’ll also work closely with leadership to analyze data, identify content goals, and lead efforts to boost awareness, site visits, and (ultimately) revenue.
 
Breaking Down Your Day-to-Day

  • Build and execute digital content strategy to drive impressions, increase click through rate, and decrease cost per acquisition.
  • Collaborate with stakeholders including marketing manager, channel specialists and leads, and partner strategy to determine opportunities.
  • Ideate within brand guidelines and maintain awareness of brand initiatives, compliance, and other areas of opportunity.
  • Develop and introduce project scopes and low-fidelity wireframes.
  • Create mid-fidelity prototypes for interactive tools and online shopping carts.
  • Audit brand sites for gaps in strategy.
  • Conduct regular benchmarking across competitors and across verticals to understand trends and additional opportunities.
  • Test various headlines, images, and CTAs to boost engagement and conversions.
  • Evaluate and identify target customer segments.
  • Develop concrete buyer personas.
  • Plan and execute ROI-positive content programs at scale.
  • Monitor and analyze user journey by channel using Google Analytics, Mouseflow, etc.
  • Evaluate messaging and pathways to maximize performance.
  • Manage a content calendar based on strategic goals, business priorities, product launches, and other events.
  • Implement best practices for content creation, reuse, and optimization.
  • Understand the dynamics of the digital marketing ecosystem and extract key trends, topics, and content themes that will help us engage our target audience.
  • Develop and maintain a working knowledge of the CMS to ensure continuous productivity.

What You Need

  • 3–5 years’ experience as a Content Strategist or similar role.
  • Clear track record of defining and executing highly effective B2B content marketing campaigns.
  • Strong understanding of B2B buyer behaviors.
  • Metrics-driven mindset, with a relentless focus on increasing site visits, search rankings and ROI. 
  • Develop and introduce project scopes and low-fidelity wireframes.
  • Experience with developing KPIs, dashboards, and benchmark reports to measure content engagement success.
  • Proven ability to translate brand personality and product capabilities into content assets that engage customers and increase lead generation/conversion rates.
  • Excellent storytelling abilities, with outstanding written and verbal communication skills.
  • Creative instincts with the ability to work under tight deadlines.
  • Ability to operate at both strategic and tactical levels.
  • Portfolio of proven work samples.

What We Offer

  • Competitive pay 
  • Award-winning healthcare coverage and wellness programming, including onsite massage therapists, yoga classes, and personalized nutrition and fitness coaching 
  • 401(k) matching 
  • Investment in your personal development: tuition reimbursement, leadership programming, opportunities for industry conferences and influence 
  • Generous PTO and work / life integration

More About Clearlink
 

Clearlink, a SYKES company, is an award-winning digital marketing and sales company headquartered in Salt Lake City, Utah. Clearlink’s leading-edge technology and 2,000 digital marketing, sales, and data science experts are the reason it’s been a trusted partner for Fortune 500 companies since 2003. Clearlink’s people-focused culture has been recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility. As the global leader in Intelligent CX, Clearlink is committed to providing intuitive, connected, and engaging experiences throughout the customer journey.

And in the past year alone, Clearlink and our people have been honored with over a dozen awards, including:

  • Utah Business Magazine’s SAMY Awards
  • Utah Business Magazine’s 40 Under 40 Awards
  • Utah Business Magazine’s 30 Women to Watch Awards
  • Utah Business Magazine’s 20 in Their 20s Awards
  • Utah Business Magazine’s Fast 50 Awards
  • Search Engine Land Awards, Best In-house SEO Team Finalist
  • PR Daily Digital PR Awards, Viral Campaign Award
  • PR Daily Digital PR Awards, Media Relations Campaign Award
  • Utah Diversity Connection, Large Business Diversity Award
  • The Stevie Awards, Achievements in Health and Wellness
  • The Stevie Awards, Achievements in Developing and Promoting Women in Business
  • The Stevie Awards, People-focused CEO of the Year
  • Utah Business Magazine’s CEO of the Year
  • Achievers 50 Most Engaged Workplaces Award

Location:

Salt Lake City

Apply Now

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.