Clearlink and Portent Join Forces to Challenge Big Agencies With One of Their Own
SALT LAKE CITY, UT — 09/08/17 -- Clearlink, a SYKES company, announced today it acquired Portent, Inc., a 22-year-old digital marketing agency. The acquisition matches a veteran agency team with a performance inbound marketing powerhouse. The result is a new kind of full-service model that offers clients the best of both worlds: collaboration with an agency services team, plus performance-based marketing.
Before now, clients who wanted performance marketing and inbound call center support went to one company. Those who wanted help with their marketing went to another. This acquisition combines two staples of digital marketing into one company: the pay-per-lead, high-margin performance marketing method, and the high-touch, retainer-driven digital agency consulting approach.
This acquisition closes that gap. It helps Clearlink provide marketing services to their performance partners. And it helps them provide performance marketing technology and resources to digital agency clients.
“We’ve been building this new organization with the goal of disrupting the model of the big, traditional agency,” Ted Roxbury, CMO of Clearlink, said. “This acquisition accelerates our efforts to get there and better serve our clients.”
“We’re positioned now to take our expertise and challenge the biggest digital agencies,” Portent CEO Ian Lurie said. “We've got the people and resources to do that. And we can do something no one else does: Truly pair our services with call tracking, sales and performance solutions.”
Portent will continue to operate independently. The agency will serve as Clearlink’s Seattle office. Ian Lurie, Portent’s CEO, will become Clearlink’s Executive Vice President of Marketing Services.
Portent, founded in 1995, is a 30-person agency that provides search engine optimization, pay-per-click and paid media, social media, analytics, content, and creative services. The company serves business-to-business and business-to-consumer clients, including Les Schwab Tire Stores, Tumi, Nintex, Hitachi, Microsoft, Adidas and Fender Guitars.
Clearlink, a SYKES company, partners with the world's leading brands to extend their reach, drive valuable transactions, and deepen consumer insight. Clearlink has delivered millions of customers to its brand partners, including AT&T, CenturyLink, Progressive, Safeco, and DISH, among others, through customized marketing, sales, and technology services. Headquartered in Salt Lake City, Utah and established in 2003, Clearlink employs more than 1,600 marketing, sales, and technology professionals in Utah and Arizona. To learn more or to apply for open positions visit clearlink.com.
About Sykes Enterprises, Incorporated
Sykes Enterprises, Incorporated (“SYKES” or “the Company”) is a global business process outsourcing (“BPO”) leader in providing comprehensive inbound customer engagement solutions and services to Global 2000 companies primarily in the communications, financial services, healthcare, technology, transportation and leisure, retail and other industries. The Company’s differentiated end-to-end solutions and service platform effectively engages consumers at every touch point in their customer lifecycle, starting from digital marketing and acquisition to customer support, technical support, up-sell/cross-sell and retention. SYKES serves its clients through two geographic operating regions: the Americas (United States, Canada, Latin America, Australia and the Asia Pacific Rim) and EMEA (Europe, the Middle East and Africa). Its Americas and EMEA regions primarily provide customer engagement services (with an emphasis on inbound technical support, digital marketing and demand generation, and customer service), which includes customer assistance, healthcare and roadside assistance, technical support, and product and service sales to our clients’ customers. These services are delivered through multiple communication channels including phone, e-mail, social media, text messaging, chat and digital self-service. It also provides various enterprise support services in the United States that include services for our clients’ internal support operations, from technical staffing services to outsourced corporate help desk services. In Europe, it also provides fulfillment services, which include order processing, payment processing, inventory control, product delivery and product returns handling. SYKES’ complete service offering helps its clients acquire, retain and increase the lifetime value of their customer relationships. The Company developed an extensive global reach with customer engagement centers across six continents, including North America, South America, Europe, Asia, Australia and Africa. It delivers cost-effective solutions that enhance the customer service experience, promote stronger brand loyalty, and bring about high levels of performance and profitability. For additional information please visit www.sykes.com.