A Clearlink White Paper
Increasing Online-to-Offline (O2O) Attribution Accuracy to 90%
In 2017, nearly 6,000 retail locations closed their doors, which led many to assume that brick-and-mortar was on its way out. But retail is far from dead—90% of consumer spending is still done in-store. For marketers invested in both online and brick-and-mortar presences, connecting the two verticals with accurate attribution is crucial.
Clearlink’s white paper illustrates various online-to-offline (O2O) attribution methodologies and will provide information regarding the following questions:
- What is the historical account of O2O attribution?
- What should my O2O strategy entail?
- How accurate is a tailored-to-fit O2O strategy?